When you own an ALPHA REBEL KCUF™, you love it more than your own mother.  You feel awkward and naked without it.
You don’t want to take it off.  We get it.  But we want you to use your A/R KCUF™ in any situation without worrying about losing it.

From serious and life-saving, to rebellious, fun, sexy, funny, or just plain damn cool.

So when you use it, we’ll replace it – for life.

 

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UNRAVEL YOUR ALPHA REBEL KCUF™

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DO SOMETHING COOL WITH IT

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SHARE YOUR EXPERIENCE

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WE’LL REPLACE IT*

*Terms and conditions apply.  Scroll down for details.

READ THE WARNINGS & DISCLAIMERS BEFORE USING YOUR ALPHA REBEL KCUF

TO QUALIFY FOR A REPLACEMENT

HERE’S WHAT YOU NEED:

 

THE PUDDING      

Original ALPHA REBEL KCUF IT™ Lifetime Guarantee Proof of Ownership/Certificate of Authenticity that came with your A/R KCUF™

THE GOODS      

You ALPHA REBEL KCUF™ is made up of hardware (Logo piece, curved shackle, screw pin) and a continuous
length of authentic U.S. military certified paracord.  You send us your existing hardware
and we
re-create your A/R KCUF™ for free.  But the hardware can be a very useful part of your
unraveled A/R KCUF™.  So if you manage to lose or obliterate them, here are your options:
Curved shackle and screw pin:  If you lose these, you’ll have the opportunity to purchase
replacements to rebuild your A/R KCUF™.
Logo piece:   The logo piece is a critical part of the verification.  It cannot be replaced or purchased separately.
YOU MUST SEND US THE LOGO PIECE IN ORDER TO QUALIFY FOR THE GUARANTEE.
If you managed to lose it, now’s a good time to SHOP for a new A/R KCUF™.

THE SHARING       

Be willing to share your story on Instagram, Facebook, or another social media channel that we choose.
Social media accounts must be active and qualify based on certain criteria that we review.  

Don’t post anything until we’ve sent you instructions.  We’ll send you detailed instructions and guidelines for your post.

Take pics/videos of how you used it, if possible.  Since you’ll be sharing your story, it helps to have some good
images/video. Your post may be entered into a contest or featured on our account, so make it count.
If you don’t have any social media accounts, you may still qualify for the guarantee.
Contact us for more information.

THE CHUMP CHANGE      

You’ll be responsible for the cost of shipping us the hardware and for the cost of having us ship your new A/R KCUF™ out to you.  Both of which are, well…chump change.

Terms and conditions apply. See Terms and Conditions section at the bottom for details.

YOU unraveled YOUR a/r kcuf™ and saved the WORLD.  NOW WHAT…

Welcome to the ALPHA REBEL SOCIETY™.  When you’re ready to claim your replacement,
follow instructions on the REPLACEMENT REQUEST page.

KEEP STIRRING SHIT UP

Based on information you provided, we’ll email you detailed instructions on getting your replacement A/R KCUF™.
We’ll outline next steps for social sharing, shipping hardware, and/or making a payment
for replacement hardware (if applicable) and return shipping.

YOU’VE BEEN RE-KCUF’ED™

Once all steps are completed and we verify everything,
we’ll ship out your replacement ALPHA REBEL KCUF™.

ALPHA REBEL KCUF IT LIFETIME GUARANTEE is a free replacement service covering labor and cord.  We take your existing hardware and re-create your ALPHA REBEL KCUFwith brand new ALPHA REBEL™ paracord.  You’re responsible for shipping us all 3 pieces of your A/R KCUF™ hardware (logo piece, curved shackle, and screw pin).  You’re responsible for the cost of shipping them to us and for the cost of having the new A/R KCUF shipped back to you.
If you’re missing the curved shackle or screw pin, you’ll 
have the opportunity to purchase a new one and still qualify for the replacement guarantee.  If you’re missing the logo piece, you won’t qualify for the replacement guarantee.  You MUST send us the original logo piece to qualify. Identical replacement is subject to availability of materials & hardware at the time of request.  If identical materials/hardware are not available at the time of request, you’ll have the choice of having it replaced with something of equal or lesser value.  To qualify for the replacement, you’ll be responsible for sharing your story on at least one social media account that you own.  We’ll review your account(s) and provide detailed instructions for the post.  Your post must follow guidelines set forth in our instructions.  If you don’t own any social media accounts, you may qualify for an alternative means of social sharing at our discretion.  By participating in the KCUF IT™ LIFETIME GUARANTEE program, you authorize ALPHA REBEL™ to use your images, videos, or social media posts related to your ALPHA REBEL KCUF™ on our website, social accounts, or other media outlets as we see fit.   We reserve the right to refuse guarantee service to anyone.  Requirements, terms, and conditions of the guarantee are  subject to change without notice.   Guarantee requirements, terms, and replacement process may change in accordance with evolving markets, technology, economy, etc.    
By purchasing an ALPHA REBEL KCUF™, you agree to be bound by the terms, conditions, and requirements of the KCUF IT™ LIFETIME GUARANTEE set forth at the time of your replacement request, not your original purchase date.
 

 

 

 

BE AN ALPHA REBEL™
We got you covered.

 

 

 

SHOP KCUFs™ NOW